A Question of In Mold Decoration and Recyclability
Skeptics beware. Last week, MindTribe encountered direct evidence that the Designers Accord is actually having an impact. An engineer and I were meeting with a vendor. I won’t lie. Our primary focus was in exploring some issues that might help achieve the design intent of our client’s ID team, not any altruism for the environment. Late in the discussion I asked, “So how recyclable is this stuff?”
The fascinating part of the vendor’s answer was not that he didn’t know – he didn’t. The part that was stunning is what this veteran sales rep said. He shot me a glance and said, “That is only the second time that I have been asked that. The first time was yesterday.”
The rep was an in-mold decoration (IMD) supplier who is well known and well liked within our ID/PD community. The people with whom he had met the previous day were industrial designers in San Francisco that MindTribe knows (and loves).
IMD used by HP to achieve a pattern on a notebook