If you hang around the MindTribe lounge long enough, in addition to becoming current on the latest Internet memes, you’ll hear passionate sales pitches from one of us to another.
You’d swear a royalty check was involved, or that we’re selling one of the thousands of products in that picture.
In actuality, great products are an inspiration to us. We know they’re the result of a talented team successfully forging it’s way through a jungle of thick vegetation, quicksand, and wild beasts conspiring to steer the team toward the Land of Mediocrity.
I wouldn’t be the first engineer to claim that the team behind the Lotus Elise successfully navigated this jungle, coming out the other side nearly unscathed. If an engineering team ever wore out their Rocky Theme Song cassingle during the traverse, it must have been this one.
To appreciate what’s the big deal with this car, you have to understand its mission: to provide extremely high performance at a relatively low price point. To pull this off, there are a host of elegant engineering solutions and optimizations, as well as some admittedly small details that simply offer up a geek-out moment in the right company.
The first (right) and second (left) generation Lotus Elise