Silicon Valley’s Coolest Invention May Be Its Design Community
“Designed by Apple in California,” it reads. It’s July 11, and I am coddling a new iPhone.
It’s not designed in America. Not designed in the US. It’s Designed in California. What is it about the Bay Area and our product design community? It’s not just Apple. We have attracted a startlingly disproportionate number of the world’s best industrial design and product development (ID/PD) people to our little pocket of shoreline. Perhaps history will recognize this West Coast Design community as more influential than the mass media or academic institutions appear to notice. Sometimes we can’t get our clients to acknowledge our role at all, let alone put it on their product label. Still most of the successful companies here recognize that this community plays an instrumental role in bringing their technology innovations to market.
iPhone’s label highlights ”Designed by Apple in California”